She’s much more than a pop icon. Victoria Beckham is the woman who can make any street style list she likes, even on her worst day. And her namesake fashion label is a perfect reperesentation of that signature style. (Think: tailored pieces meet chic, trend-setting designs.) However, with price tags ranging from around $239 to $3375, her clothing lines were fairly inaccessible to the average budget. That is, until now. Starting April 9, 2017, her poise and irrefutable sense of style can come to your closet.
According to Business of Fashion, she teamed up with Target (AKA your favorite store for everything from housewares to Nutella) to launch a limited edition collection. Something tells me it’s going to be even bigger than the Lilly Pulitzer collab…
In an exclusive interview with the online publication, Beckham acknowledged the average woman and her price point when she said, “These are women that I haven’t been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn’t be only people who can afford to spend a certain amount of money.”
Style and affordability – who could ask for more?
With dresses, rompers and separates ranging from XS to 3X, you know her line is going to fly off the shelves. (Plus sizes will be in-stores this time!) But this collection is not just for women. It will feature apparel and accessories (minus shoes and bags) for everyone – including your newborn. Yes, that means this will also be Beckham’s launch into children’s wear. But, it may not be her last.
She told BoF, “Kids is something I’ve wanted to do for a long time. That may well be the next category that I really go into. Who knows.”
Don’t worry, limited edition doesn’t mean limited selection or still too-high prices (like Balmain x H&M) in this case. Of the 200 piece apparel and accessories line, most fall at a $40 price point with the highest tapping out at $70. The lowest falls around the price of a cup of coffee – just $6.
Already planning to jump in line or wait at your computer that day? You may want to get there/be online a little extra early. The collection will only sell until April 30, 2017 or when supplies run out. Hopefully, Target.com won’t shut down before you hit checkout.
Like what you read? Let me know in the comments! I can’t wait to hear what you think.