It has been almost a week since I attended Vodafone Fashion weekend, and almost two weeks since I sifted through the stalls at the Clerkenwell Vintage Fair and observed the international designer looks at the International Fashion Showcase. Due to the depth of the week’s adventures, I have broken it up into parts.
Let’s start from the beginning.
After cloaking my North Face and feeling slightly under dressed, I ascended the stairs and reached the exhibit. Equipped with an additional bar with a sampling of drinks, a DJ and a hundred or so guests, the showcase was sectioned off by country. The designers themselves were chosen with the help of their country’s embassy and invited to present their collections in the showcase. This event was hosted by the British Fashion Council and the British Council as a portion of London Fashion Week.
We began with Austria. One of the first items that caught my eye was a coat by GON.
Yes it was simple in structure, but the complexity in the design drew me in. The linear and watercolor elements caught my eye immediately, and if it came in me size/I could afford it, I probably would have attempted to buy it straight away.
But, the person and brand that I am reminded of most as I write this is Franziska Fürpass of FEMME MAISON (Vienna).
Fürpass was incredibly sweet and humble. I instantaneously fell in love with the label, as did my friend.
With it’s mixed fabrics, patterns and simple silhouettes, Fürpass said the collection was inspired by a house woman.
Through this collection, someone as seemingly ordinary as this woman is expressed for her greater emotional depth and character. The wool, used for the dress, symbolized her strength, and the silk, her vibrancy. As shown by her inspiration, fashion is more than meets the eye, but an outward demonstration of one’s personality.
This is the reason why I love fashion. It is not simply about a lump of cloth draped around you, but an artistry and passion that is representative of oneself that is being brought forth in a visible way. Here is a small taste of the collection, which can be found here.
The entire showcase was a pleasure to behold and I continued to become impressed when reached the Estonia section. As you will see, the construction and creativity demonstrated in the work demanded a second look. After speaking with the section designer, I was informed that this portion was arranged with the designers themselves in mind.
Placed on the left with simple displays were those who had recently joined the industry and for some, the first true time they were showing their collections. On the right, the more complex designs were placed on suspended mannequins and drawn to your attention with a splattered backdrop. I will let the work speak for themselves in this case.
Other countries involved in the event include Japan, Argentina, The Netherlands, Korea, China, Georgia, Switzerland, and multiple others. the entire list of designers and the nations involved are listed here. I have placed a few more images of their installations below.
It was a night to remember. But the showcase did not end there.
On February 15th, the winners of the showcase were announced. The International Fashion Showcase award was given to Estonia, Hyein Seo (Korea) won the best designer award and Yoshikazu Yamagata won the best curation award for Japan.